PROJECT              

Sunglass Hut ‘Every Shade of Me’

Sunglass Hut partnered with GAY TIMES for a Pride campaign that wanted to showcase three different queer individuals across the UK and US.

We worked with each content creator to put together a series of looks incorporating sunglasses gifted by Sunglass Hut. The focus was on how they authentically express themselves through fashion and accessories. These videos were posted across GAY TIMES channels alongside an editorial article.

For each person a custom 3D type was created that cohesively brought the campaign together.